The time has come!

Sorry blog.

After starting on my own, I've insensitively abandoned you, and unfortunately ignored my first love – writing.

I have been pulled back to the keyboard (and thankfully so) after a delightful shift of the style and quality of advertising that I have been noticing around me lately.

A couple of years ago, something flickered in my mind, and I thought I’ll explore it a little further. So I sat down to write about it.

Time for a Social Break walked around the possibility of moving away from the typical ‘I am better’ style of advertising, towards a more cause-oriented one that can leave a greater, more lasting and meaningful impact in the minds and hearts of the audience.

While brands like TATA Tea and !dea have been using this strategy for quite some time, others like Google, Hero, Nestle and Coke are beginning to adopt this strategy now.

GOOGLE’s first video commercial in India

is a perfect blend of strong emotions and a message of friendship & unity across borders.

Nestle’s umbrella ad

Sends out the message of ‘adopting a child’.

Coca Cola’s new campaign

hints on the importance of educating the girl.

Hero HF Delux Commercial

Awakens people on making an unbiased choice at the elections.

TATA TEA’s Jaago Re,

couple of years back

TATA TEA’s Jaago Re,

2013

!DEA’s save paper

two years ago

!DEA’s  ‘ullu mat banao’ campaign

2014

Not surprisingly, the one brand that has been doing this for over 5 decades without losing its impact, charm or freshness is